How much does a website redesign cost in 2026 - and when is a custom new website worth more?

Imagine the owner of a smaller e-shop who orders a cheap redesign. A few months later they pay more money for fixes, more for downtime, and the total bill eventually climbs higher than a custom new website would have cost. The problem wasn't the price. It was that no one assessed the state of the existing code beforehand.

The question of how much a website redesign costs is one of the most common we get. The right answer starts differently: what do you actually need - to improve the visuals, or to change the foundation? Without this analysis, every price is just a rough estimate.

A concrete example: a company with a 15-page presentation site on Elementor from 2020. Lighthouse score 41, mobile customers are leaving. The boss wants "just a new design." After the assessment it's clear: Elementor is the cause of the slowness, not the content. A facelift alone isn't enough - you need a clean WordPress theme without a page builder (migration from Elementor to a clean theme). Not a facelift, but a move to a cleaner foundation.

What the cost of a website redesign depends on

The cost of a website redesign depends on five variables. Ignoring even one of them leads to a surprise on the invoice.

• Website size - a 5-page business card versus an 80-page e-shop. Every page means content migration, template adjustment and a check of the mobile version.
• Technical debt - a clean WordPress theme from 2023 versus Divi with 30 active plugins. Technical debt grows exponentially and won't disappear under new graphics.
• Scope of changes - just the visuals, or also the menu structure, texts and new features? Every layer adds time and cost.
• Integrations - does the same payment system and CRM stay, or do new tools need to be connected?
• Who does it - a junior freelancer on a platform versus a senior studio with a performance guarantee and a fixed price.

These variables ultimately decide the price more than the choice between a redesign and a new website itself.

Ballpark prices - how much a website redesign costs by scope

The following figures are illustrative for rough orientation - the actual amount depends on the specific project and becomes clear after a brief analysis.

Scope	What it includes	Ballpark price
Visual facelift (up to 10 pages)	New graphics, code and content kept, basic SEO settings	700 - 1 500 €
Complete redesign (10-30 pages)	New theme, content migration, SEO audit, speed optimization	1 500 - 3 500 €
Redesign + functional changes	New theme + new features, integrations, content migration	3 000 - 6 000 €
E-shop redesign (WooCommerce)	New UX architecture, payment gateways, product migration	3 500 - 8 000 €

For comparison: a custom new website for a typical company presentation (10-20 pages) comes out at roughly 2 000 - 5 000 €. The difference between a redesign and a new website isn't always dramatic - it depends on the state of the existing foundation. You'll find a detailed breakdown in the article how much a new website costs.

Important: these figures don't include copywriting, professional photography or monthly post-launch support. Those are usually separate items. If you factor them into the total cost, the final amount grows by 20-40 %. That's why you should always ask for an itemized quote - not just a single number for the whole project.

The most common scenario in practice: a client comes with a WooCommerce e-shop (50 products, outdated graphics, PageSpeed 55). The result after analysis: a complete redesign with product migration and an SEO audit. Ballpark price 2 500 - 3 500 €. Duration: 4-5 weeks.

When a redesign is the right choice - and when it isn't

If you're still just weighing whether it's even time for one, see 5 signs it's time for a redesign. A redesign makes sense if most of the following conditions hold:

• The existing CMS (WordPress, Webflow) works without critical security holes.
• The page structure matches the current business - only the visuals are outdated.
• The content (texts, products, images) is up to date and can be transferred.
• There is no "legacy" code that no one has documented and no one understands.
• Performance problems are in the CSS and JS layers, not in the platform architecture.

A new website is the better choice when:

• The code is intertwined with a heavy page builder (Divi, Elementor) and fixing it takes longer than rewriting it.
• The business model is changing - different target groups, different conversion actions, a different offering.
• The platform is not enough - e.g. moving from Webnode or Wix to WordPress for SEO and content management.
• Performance (PageSpeed) is below 40 and the cause is in the architecture, not the content.
• The integrations you need are not compatible with the existing platform.

5 questions that decide: redesign or a new website?

Before any inquiry, answer these five questions for yourself. They will help you formulate the brief for a studio and save time when requesting a quote.

1. What platform are you running on? WordPress with a clean theme - a redesign is fine. Divi, Elementor, Webnode - consider a new website.
2. Where are the performance problems? PageSpeed below 50 because of page builders - a redesign alone isn't enough, you need a cleaner foundation.
3. Has your offering or target group changed in the last 3 years? If so, a new website may come out cheaper than a redesign with extensive restructuring.
4. How much content are you transferring? 200+ blog posts or 500+ products - migration is a hidden cost; ask about it explicitly in advance.
5. Who will manage the website after launch? A website you can manage yourselves (news, products, blog) - that's the foundation of a good CMS. If no one can, it needs to be solved from the ground up, not just repainting the interface.

Hidden costs to watch out for when comparing prices

A cheap redesign quote can hide items that show up only on the next invoice. Ask explicitly about each of them before signing a contract.

• Content migration - moving 200 blog posts or a product catalog takes hours. Some studios charge it separately, others include it in the price.
• SEO redirects - if you change the URL structure without 301 redirects, you'll lose your existing positions in Google. This is a must with a redesign, not an optional add-on.
• Copywriting - are you rewriting the texts yourselves, or do you need a copywriter? New graphics on old texts don't work well.
• Photography - stock photos from free sources aren't enough for SEO or conversion. Real photos have demonstrable value in A/B tests.
• Post-launch support - monthly care (updates, backups, monitoring) is usually extra. Ignoring it is a more expensive mistake than paying for it in advance.

If you don't include these items in your comparison, a "cheap redesign" for a few hundred euros can end up costing many times more - and with no guarantee of the result.

At Denva you get a fixed price after the initial analysis. We do website redesign without click-together templates, with clean code and Core Web Vitals from the first line of code. Four phases - analysis, graphic design, development, launch - and no extra items on the invoice.

Launch is only the beginning. After a redesign we recommend monthly website care - WordPress and plugin updates, backups, security monitoring and room for minor tweaks. A website that no one maintains returns to its original state within 12 months - outdated content, unpatched holes, slowdown. This isn't dramatization - it's the standard we see with every new inquiry from clients with three years of a neglected website.

Conclusion: how much a website redesign costs - and what to do next

The ballpark price of a website redesign is 700 - 8 000 € depending on the scope and the state of the existing code. A custom new website for a company presentation comes out comparably: 2 000 - 5 000 €. The right choice depends on a project analysis, not on a price list.

Thinking about a redesign or a new website? Take a look at website redesign - and if you want to know what specifically you need and which ballpark figures apply to you: Free consultation - we'll reply within 24 hours.

FAQ

Frequently asked questions.

How much does a website redesign cost in Slovakia in 2026?

Roughly from 700 € for a visual facelift of a small website up to 8 000 € for a complex e-shop redesign. The specific amount depends on the scope, the technical state of the existing code and the project goals - the exact figure becomes clear after a brief analysis.

When is a redesign worth it and when is a new website better?

A redesign makes sense when the CMS works, the platform is sufficient and only the visuals are outdated. A new website is the better choice if the code is intertwined with a heavy page builder or the business model and target group are changing.

How long does a website redesign take?

We can handle a visual facelift in 2-3 weeks, a complete redesign of a company website in 3-5 weeks. A larger project with e-commerce or integrations we'll specify after analysis.

Is the redesign price fixed, or does it change during the project?

At Denva you get a fixed price after the initial analysis - no hourly rates, no extra items on the invoice. The price changes only if the project scope changes after mutual agreement.

What does the website redesign price include?

By default a new theme, content migration, SEO settings, a staging version and launch. Copywriting, professional photography and monthly post-launch support are separate items you should ask about in advance.